Grievance Redressal

How to escalate a complaint, who handles it, exactly how long we have to reply, and where to go if you are still not satisfied.

Effective 15 August 2026Version 1.0

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On this page6

1.Our Grievance Officer#

This officer is appointed under Rule 4(5) of the Consumer Protection (E-Commerce) Rules, 2020 and Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and is resident in India.

Grievance Officer

Name to be addedDesignation to be added
Phone number to be added
Address to be added

2.Try this first — it is usually faster#

Most problems are about one specific order, and raising them on that order gets to us with the supplier, payment and delivery record already attached. That is almost always quicker than a fresh email.

  1. 1
    Open the order and raise a dispute

    Attach photos where the issue is physical — damage, shortage, wrong grade.

  2. 2
    Or write to support

    For anything not tied to an order. We reply within 24 hours on working days — see Help & Support.

  3. 3
    Still not resolved? Escalate here

    Write to the Grievance Officer above with your ticket or order number. Escalating costs nothing and does not affect your account.

3.What we commit to, and by when#

A purchase, order, refund or delivery — consumer complaint
We acknowledge within
48 hours
We resolve within
30 days (CP E-Commerce Rules, 2020)
Content, a listing, another user, or the platform itself — IT Rules complaint
We acknowledge within
24 hours
We resolve within
15 days (IT Rules, 2021)
Your personal data — DPDP complaint
We acknowledge within
24 hours
We resolve within
30 days — see the Privacy Policy
A court order or a government takedown direction
We acknowledge within
On receipt
We resolve within
36 hours to remove or disable access
A request to remove non-consensual intimate imagery or impersonation
We acknowledge within
Immediately
We resolve within
24 hours (IT Rules, 2021, Rule 3(2)(b))

Where a complaint is not the shortest kind to resolve — a disputed delivery needing evidence from both sides, for example — we will tell you what we are doing and when to expect an answer, rather than going silent until the deadline.

4.What to include so we can actually act#

  • Your order number, or the ticket number of your earlier conversation.
  • The email address on your Nirmaan account.
  • What happened, in a few lines — dates matter more than adjectives.
  • Photographs, the delivery challan, or a screenshot where relevant.
  • What outcome you want — replacement, refund, removal of a listing, correction of your data.

We will not ask you for an OTP, a UPI PIN or a card number to process a grievance, and we will never ask you to pay anything to have a complaint heard.

5.If you are still not satisfied#

Our process does not replace your legal remedies. You can approach any of these directly:

  • National Consumer Helpline — dial 1915, or file online at consumerhelpline.gov.in
  • Consumer Commission — file a complaint online through the e-Daakhil portal, edaakhil.nic.in
  • Data Protection Board of India — for a complaint about your personal data, after raising it with us first
  • National Cyber Crime Reporting Portal — cybercrime.gov.in, or the helpline on 1930 for financial fraud
  • Your bank or card issuer — for a payment you do not recognise, raise a chargeback with them directly

The arbitration and jurisdiction clause in the Terms of Service applies to disputes generally, but it does not stop a consumer from going to a Consumer Commission.

6.Keeping ourselves honest#

Every grievance is logged with a timestamp, the officer who handled it, and the outcome. Sensitive administrative actions on the platform — suspending a store, editing an order, exporting data — are written to an internal audit log. That record is what makes a timeline commitment meaningful rather than decorative.